I had the opportunity to personally Direct and produce the Branding and Layout Design of The Official Recruitment Information Booklet of the Israel Defense Force.​ A 40-pages long, soft cover-paperback booklet, designed to align with the brand and visual identity guidelines of the Meitav Unit - the MEPR Military Body, which oversees the drafting and recruitment process for the Military. Following the deisgn, I continued to oversee and coordinate the printing production and implemented recurring monthly updates to the document’s content to reflect evolving military regulations, a responsibility I carried out until June 2023. The goal was to create a format that felt clear, structured, and welcoming, ensuring that young recruits could easily navigate the document as they began their enlistment journey. ​ This project was carried with the Digital Marketing Division's Studio of Meitav Unit under the Personnel Directorate.