I had the opportunity to personally lead and produce the modern redesign of Tzav Rishon - The Official Drafting letter By the IDF. The design was developed in alignment with the branding guidelines of the Meitav Unit and the MEPR Military Body, which oversees the drafting process. Following the redesign, I continued to oversee and coordinate the printing production and implemented recurring monthly updates to the document’s content to reflect evolving military regulations, a responsibility I carried out until June 2023. The goal was to create a format that felt clear, structured, and welcoming, ensuring that young recruits could easily navigate the document as they began their enlistment journey. ​ This project was carried with the Digital Marketing Division's Studio of Meitav Unit under the Personnel Directorate.